Welcome to ProFund™

Earn the Trust of Your Customers & Win More Business

Earn the trust of your customers and win more business

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Uncover insights into every buyer

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…every property

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…every interaction

And help homeowners make the best decisions for their home improvement projects

Lead Validation + Quality Score

Instantly validate and score leads

Upsell Score + Hi-Lo Score

Instantly learn the opportunity value and upsell potential of your qualified lead

Predictive Peer Value

Instantly see a value for each opportunity with our AI-based analysis of thousands of peer transactions

Appointment Automation

Simple, one-click feature automates pre- and post appointment touch points

Homeowner Insights

Understand how your customer makes buying decisions

ProFund™ Property Report

A sales tool with talking points to drive customer engagement

Lead Validation + Quality Score

Instantly validate and score leads

Upsell Score + Hi-Lo Score

Instantly learn the opportunity value and upsell potential of your qualified lead

Predictive Peer Value

Instantly see a value for each opportunity with our AI-based analysis of thousands of peer transactions

Appointment Automation

Simple, one-click feature automates pre- and post appointment points

Homeowner Insights

Understand how your customer makes buying decisions

ProFund™ Property Report

A sales tool with talking points to drive customer engagement

Stop Wasting Time and Money on Invalid Leads

ProFund's Lead Quality Score instantly validates a lead helping eliminate unnecessary visits and optimize marketing spend

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Save time & money: Focus on qualified leads and close more deals

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Increase efficiency: Salespeople spend more time on promising opportunities

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Optimize marketing spend: Request refunds for invalid leads and ensure your marketing budget goes further

Maximize Revenue with ProFund’s Smart Lead Technology

Get the most out of your leads by prioritizing them based on their win potential and value. With ProFund, you can:

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Prioritize Leads: Identify the most promising leads, ensuring resources are directed towards high-potential opportunities

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Optimize Salesperson Assignments: Match leads to the most suitable salespeople based on expertise and past performance, maximizing conversion rates

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Streamline Sales Process: Make informed scheduling and prioritization decisions, boosting productivity and closing more deals

Automate Appointment Nurturing and Track Outcomes for Sales Success

ProFund's Appointment Automation streamlines lead nurturing with automated email and text communications, while our "win/loss" tracking provides sales and performance insights

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Streamlined Nurturing: Engage homeowners automatically, building stronger relationships and increasing conversions

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Enhanced Conversion Rates: Proactive communication keeps homeowners engaged and informed, significantly improving appointment completions and deal closing

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Comprehensive Sales Insights: Combine with “win/loss” tracking for valuable performance insights, enabling data-driven decision making

Homeowner Insights

Understand how your prospective customer makes buying decisions and much more

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Instant validation of address, ownership and type of property

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Customer scored across seven buying styles with closing tips

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ProFund™ “Upsell” score

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Computer view of roof condition using aerial images

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And much more…

Property Report

Differentiate yourself from the competition with a comprehensive ProFund™ “Scouting Report” for every appointment

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A customer-friendly “leave behind” to show pre-appointment preparation and drive talking points for better engagement

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Local code to demonstrate your proposals meet or exceed requirements

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Climate risk scores to drive conversation on product recommendations and upsells

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Weather insights including hail and wind history to further drive engagement

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And much more…

Simplified, Next Generation Financing

We’ve removed the complexity and apprehension of traditional financing for contractors

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Single point of access to multiple lenders

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No rate sheets, payment factors and loan codes for the sales users

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Eliminated need to know homeowner’s financial situation and motivation

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One-click application with instant decision

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And much more…

Have Questions?

Feel free to contact us or request a demo to continue the conversation!